Shehonest is a beauty & life branding company that develops and produces life goods for family in the view of women.
We are continuing our journey for a more conveneient and beautiful future in the sensitive and delicate view of our own.

OUR STORY
We are specialized at women's beauty.
As a mother, I feel unsatisfied buying and using products for children.
The true value of cosmetic products comes from 'ingredients & texture', 'convenience' and 'safety', rather than marketing.
Instead of spending heavily for marketing, SheHonest began with development of products with ingredients safe for children and easy-to use container and texture.

OUR MOMENTS
In general, production of cosmetics contents takes up 20% of the selling price. In many cases, it is less than the cost of the container to hold the contents.
We chose to focus on the contents of cosmetics and keep challenging to find ways to develop safer ingredients and reduce environmental impact.
1. Finding domestically developed functional ingredients
2. EWG Green Grade substances for full ingredients
3. Using natural ingredients to replace chemical ingredients
4. No use of animal test ingredients.